Jaden Hair’s colorful photos draw thousands to her popular food blog
By Jeff Houck
MEDIA GENERAL NEWS SERVICE
BRADENTON, Fla.
For Jaden Hair’s 34th birthday last year, her husband, Scott, bought her a 35mm Canon EOS Rebel digital camera. Even though she was thrilled with the extravagant gift, she took one photo, got intimidated by all the buttons and knobs, and put the camera back in the box.
Hair, who was born in Hong Kong, teaches modern Asian cooking classes, using tips and recipes she learned from her mother while growing up. In February, she created a food blog, Jaden’s Steamy Kitchen, to serve as an archive for her recipes. She wanted to dress up the site with photos of her dishes, so she picked up the camera and gave it another shot.
Soon, it became an established ritual: Before any dinner plate could be served to her family at their Bradenton home, it first made a stop at a piece of white foam board perched on her living room ottoman for a quick closeup in the soft evening light from her patio.
In less than six months, photos from Jaden’s Steamy Kitchen (SteamyKitchen.com/blog) appeared on such hip food Web sites as Slashfood and Chowhound. In May, RealEpicurean.com gave her a first-place award for a shot of Tropical Island Salmon. SeriousEats.com featured her German Oven Pancakes as its photo of the day in mid-July. YumSugar.com cooed over her frame of coconut rice.
Steamy Kitchen now attracts 3,000 unique visitors a day — a huge number considering the newness of the site and its niche topic.
The natural lighting in the photos provides an ethereal quality that adds to each frame’s visual flavor. And though the dishes are tastefully plated, they look like something almost anyone could mimic with a little practice. Far from being hyperstylized photos that culinary connoisseurs disdain as “food porn,” the pictures, nonetheless, have a professional quality. Nothing indicates that her photo studio is merely a piece of living-room furniture with an office-supply background.
“I have no photography training whatsoever,” Hair says. “Just like in cooking. I never went to culinary school. I’m self-taught. But when I get into something, I really, really get into something.”
The inspiration for many of her entrees, appetizers, desserts and beverages comes from necessity. A hot Florida day prompted Hair to concoct a glass of Lemongrass Ginger Ale. She just happened to have lemongrass growing in her backyard.
“It was one of those insanely hot and humid days, and I wanted to make a fragrant mixed drink that made me feel like I was on vacation,” Hair says. “When you’ve got two small kids, going away to a remote tropical island for a nice, quiet, relaxing vacation is as likely as my laundry getting folded by itself. ... You’ve gotta use your imagination.”
Even more impressive: She’s able to accomplish the blogging, the cooking and the shooting of portraits while sons Andrew, 4, and Nathan, 2, take turns scurrying through the kitchen and hanging on to her arms. Occasionally, they star on the site. Recently, Hair featured a sequence of photos showing Nathan taking a bite out of Andrew’s left shoulder as the boys fought for the first bite of Asian Lettuce Cups With Ground Turkey & Green Apple.
“The dish looks scrumptious; there’s no doubt about that,” commented Ariela, a 26-year-old graduate student from Connecticut who has her own food blog at BakingAndBooks.com. “But my favorite part of this post was the action shots of your little ones. I can almost hear the sound effects [as] they attack that food. Rawr! Chomp!”
Hair says the photos are what distinguishes the blog.
“Anyone can come up with a recipe,” Hair says. “The photography is why people come to the site. After all, you eat with your eyes first.”
Jeff Houck is a staff writer for The Tampa Tribune in Florida.
Posted in Gab in Print

